Introducing Feva: Think Middy

At Fenland Tackle Exchange, we pride ourselves on offering a carefully curated range of dependable tackle at affordable prices. So, new brand Feva is a perfect fit for our ethos.

While Feva might be a new name to many anglers, it comes from a well-established wholesaler with over 25 years of industry knowledge. What’s even more exciting is that Feva has been developed under the watchful eye of one of the founding fathers behind the much-missed Middy Tackle brand.

For those of you who remember the quality and value that Middy offered, you’ll be pleased to know that Feva aims to deliver that same level of excellence, and then some!

Feva's mission statement perfectly aligns with our commitment to quality and angler satisfaction: "A new UK brand built for anglers who crave performance, precision, and innovation, Feva is all about pushing the boundaries of what’s possible and keeping you one step ahead of the competition."

This isn’t just about selling tackle; it’s about providing you with the tools to perform at your best, designed with meticulous attention to detail and manufactured to a high standard, whilst offering unrivalled value for money.

Having officially launched in April of this year, Feva has already attracted the attention of top match anglers, including the accomplished Chris Cameron, with more joining their ranks all the time.

This speaks volumes about the brand’s potential and the pedigree of its initial offerings.

Dive into the Feva Range: What to Expect

We're in the process of incorporating many of Feva’s fantastic products into our webstore, but the good news is that all Feva items are available to our customers for special-order right away. This means you don’t have to wait to get your hands on some truly game-changing gear. And trust us, there’s plenty more in the pipeline too.

Let’s take a look at some of the standout items that are already making waves:

Revolutionary Liquid Action Hybrid Elastic

Prepare to redefine your understanding of pole elastic with Feva’s Liquid Action hybrid elastic. This second-generation hybrid elastic offers an incredible combination of strength and forgiveness. Imagine having the strength of an 8-10 elastic but with the forgiving action of a 4-8. This innovative design means fewer bumped fish and more successful landings. Each packet comes with a clear strength and action guide, so you know exactly what you’re getting.

This long-lasting elastic boasts special viscosity lubrication, making it super-strong with an impressive 700% stretch ratio. The result is an incredibly smooth, "liquid" forgiving action that absorbs those powerful lunges. It's supplied in generous 5-meter lengths, enough for two kits, and is available in a comprehensive range of action ratings to cover every fishing scenario: 4-6, 6-8, 8-10, 10-12, 12-14, and 16-18.

The Powerhouse: 10m Carp Stopper Pole

For those intense battles with angry carp at mid-range or right in the margins, the 10m Carp Stopper Pole is your new best friend. Crafted with super-strength carbon layers, it’s designed to flex confidently when you hook a double-figure monster, yet it maintains a stiff, responsive action without compromising on weight or overall balance. With a super-strong 30 elastic rating and an exceptional Slip-Slide finish, shipping this pole is an absolute dream.

The Carp Stopper Pole comes supplied with a white-coloured 30-rated Power 2 kit – designed to be anti-spook when hovering over the water – and a black-coloured 22-rated Match 3 kit already in the pole. You also get a Heave-Ho 6th/7th reversible mini butt and a convenient pole carry case. Need more kits? They’re available to purchase separately, and for those who like to be prepared, there’s an optional dedicated T10 Cupp Kit.

QT8 Rods: Forgiving Action, Super Strength

Designed specifically for the modern commercial fishery angler, the new QT8 Quadtronic rod range delivers the perfect balance of forgiving action and super strength. Built using advanced super-strength carbon layers, these rods are stiff enough for pinpoint casting accuracy yet incredibly strong and forgiving, allowing you to subdue even the biggest carp with confidence.

Feva has initially launched three fantastic rods in the QT8 range:

QT8 Quadtronic Pellet Waggler 10ft (RRP: £69.99): Ideal for floats from 2g to 15g and a 12lb main line strength.
QT8 Quadtronic Mini Feeder 8ft (RRP: £79.99): With a casting weight of 7g to 45g, this is perfect for bomb work or small methods, and a 12lb main line strength.
QT8 Quadtronic Method Feeder 10ft (RRP: £115): Boasting a casting weight of 20g to 60g, it’s tailor-made for Method and Hybrid feeders, with a 12lb main line strength.

Essential Terminal Tackle: Nobblers Floats and Banda Method Hooks

No range would be complete without reliable terminal tackle, and Feva delivers. Already in stock are the ingenious Nobblers Floats, specifically created for up-in-the-water fishing on carp commercials. Available in three sizes (3g, 4g, and 6g), they feature screw-in interchangeable swivel bases and clear, lightweight tubing that makes them virtually invisible underwater and anti-spook. They also recover quickly once landed, ensuring rapid bite registration.

And for your feeder fishing needs, check out the Banda Method Hooks To Nylon. These feature FH-Q2 anti-glint barbless hooks (offset to keep the hair in-line), machine-tied to low-diameter line. Each 4-inch rig comes with a quick loop attachment and a haired 100% latex band. They’re available in various hook/diameter sizes: 10/0.23mm, 12/0.21mm, 14/0.21mm, and 16/0.19mm.

This is truly just the beginning for Feva, and we’re incredibly excited to be one of the first to bring this exceptional brand to you. Keep your eyes peeled for many more additions to the Feva range landing on our shelves and webstore over the next few months.

Introducing Feva: Think Middy - On Steroids!