Why Sticky Baits Have Landed at Fenland Tackle Exchange
If you’ve popped into our City Road warehouse in March or scrolled through our webstore lately, you might have noticed we've augmented our carp bait range - till recently comprised of long-established favourites like Nutrabaits and Mistral - with the market leader that is Sticky Baits.
Now, we aren't ones to jump on every passing bandwagon: at Fenland Tackle Exchange, we’ve built our reputation on being the place for "experienced anglers with more sense than money." We like kit that works, brands that last, and prices that don’t make your eyes water. So, why Sticky?
The short answer is: because the fish love the stuff, and the results speak for themselves.
Proper Bait for Proper Anglers
Since the company’s "re-boot" back in 2012, Sticky Baits hasn't just grown; it’s matured. While some bait firms spend all their time on flashy marketing, Sticky has spent the last decade-plus obsessing over what actually goes into the bag.
They’ve got an "A-list" team—names you’ll recognise from the papers and the bankside, like Terry Hearn, Oz Holness, and Nick Helleur. These lads aren't just faces on a poster; they are proper specimen hunters who wouldn't risk their hard-earned reputations on a bait that didn't deliver. When you see someone like Luke Stevenson or Tom Maker consistently hauling on a variety of waters, you know the gear is doing its job.
Done Differently: Nutrition First, Price Second
The thing that really tickled our fancy about Sticky is how they build their baits. Most companies start with a price point—say, "we need a boilie that sells for £10"—and then they work backward, picking cheap fillers to make the numbers work.
Sticky does the opposite. They start with the fish. They look at what a carp actually needs for a balanced diet and what ingredients will keep them coming back for more. They source the finest ingredients directly, then work out the cost later. It means the bait provides a genuine food source that benefits the health of the fish. As we say around here, it's about having the sense to invest in what actually puts fish on the mat.
A Well-Oiled Machine (Literally)
The company's factory features a temperature-controlled section with minimal lighting and extra insulation. This ensures that the raw ingredients stay fresh and punchy. They don't just chuck stuff in a mixer and hope for the best; they’ve got segregated areas for every part of the process, ensuring the "Sticky" standard stays consistent bag after bag.
You’ve likely heard of The Krill. It’s become one of the most successful fishmeals of all time, especially with the more recent Active range concepts. Whether you are fishing a big wild pit like Myles Gibson or a busy day-ticket water, these baits are designed to work the moment they hit the water.
Get It Delivered (Or Come See Us in March!)
We know that fenland anglers appreciate a bargain and a bit of convenience. That’s why we’re making it easier than ever to get your hands on Sticky Baits:
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Free Local Delivery: If you’re in the fenland region (Cambs/Norfolk), we offer free delivery on orders over £25. No need to burn petrol driving around; we’ll bring the bait to you.
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Weekend Warehouse Sales: Join us every Saturday at our City Road premises in March .
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Out-of-Hours Collection: Tight for time? Give us a shout and collect from our 'tackle trade counter' in March outside of normal hours.
See it in Action
If you want to see exactly how effective these products are, do yourself a favour and check out StickyBaitsTV on YouTube. From Nick Helleur on the Thames to the legendary Reflections series featuring, amongst others, Oz Holness, Martin Bowler and Chris Yates, it’s great watching for any serious angler.
We aren't here to tell you a bait is a "game changer." We’re here to tell you that Sticky Baits are dependable, nutritionally sound, and now available at Fenland Tackle Exchange.
Stop by the webstore today and see why we’ve cleared some shelf space for them.
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